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Kimberly Gandy, MD, PhD, Founder & CEO

Kim is a physician/scientist and entrepreneur with 25 year of experience in healthcare, her clinical and scientific career including institutions such as Duke and Stanford. Having been a leader in her field of transplantation, she has led international committees in translational medicine and been selected by her peers as one of the nation’s top doctors. Having cared for patients in transplantation and congenital heart disease, she has a deep understanding of the importance and issues involved in motivating patients to be adherent. 

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Paul O’Toole, VP of Business Development

Paul has over 25 years of experience building and managing healthcare technology organizations, including: sales, marketing, professional services, customer support and product management / development.  Prior to joining Play It Health Paul was the VP and General Manager of Mediware’s Homecare Solutions Division, a leading developer of homecare business and clinical management software, including: specialty pharmacy, infusion pharmacy and home health equipment.  Paul’s broad background in healthcare technology allows him to easily understand how Play It Health’s software fits into different areas of the healthcare ecosystem.

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Alissa Link, MPH, Director of Product Development

Alissa has over a decade of experience in healthcare innovation. An expert in health behavior change, she started her career managing NIH-funded research trials on medication adherence, smoking cessation, chronic disease management and behavioral economics. As digital tools offer a way to scale innovations and fill needed gaps within the healthcare system, this background fueled her passion for product development, working both for hospital systems and startups to bring innovative products to market. Alissa’s approach to product strategy combines a deep sense of empathy with research and data to solve problems for the end-user.

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Steve Roatch, CTO

Steve is an experienced entrepreneur, investor, and technologist. After 17 years as a managing partner at Accenture, he founded his own software development firm, 27 Global, which he has been running successfully for 8 years and which has offices in both Denver and Kansas City. Kim and Steve, both Northwestern alumni, teamed up two years ago to develop Play-it Health’s software system. 

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Katie Neben, Director of Incentives and Engagament

Katie is a very experienced senior healthcare executive who has held positions directing product development at such highly successful organizations as Trizetto and Welltok. Over the years, she has gained a tremendous knowledge base around user experience and engagement and is intrigued by the incentives that keep patients engaged with platforms.

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Mary Topping, MBA, Director of Market and Content Strategy

Mary’s mission is to enable clients and their customers to reach their full potential. She has 15 years of operational and strategic experience in payer and provider settings, including Kaiser Permanente. She’s designed and implemented Medicare insurance products, improved revenue cycle processes, built business cases and facilitated team innovation in care delivery. As a communicator she has created content that educates, grows brand awareness and inspires change. Mary has raised nearly $2 billion in the capital markets for state agencies by developing new and complex transactions that expanded opportunities for the customers they serve.

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Dexter Goodwin, Director of CUstomer support

Dex has more than 20 years of experience marrying customer service with technology. He is committed to assuring the best user experience through a combination of improving the user’s interface with the technology and constantly listening to the customer and end-user needs. Dex is known for his ability to develop and retain strong relationships with clients and end-users.

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Cheryl Vaught, MBA, Director of Client reimbursements

Cheryl has over 30 years of experience as a healthcare executive. Having served in the position of COO and CFO of successful healthcare companies, her expertise spans the gamut of executive and operational areas. She particularly enjoys navigating the waters of reimbursement policies and is dedicated to helping Play-it Health clients optimize their potential to offer services to their patients.

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Steve Eakin, Director Of System Interfaces

Steve is a seasoned developer with over 13 years experience as a lead developer and president of a successful start up tech firm. He also has extensive experience in security and database management at larger entities such as Experian.